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Richmond’s WWBT Promotes Virtue of Horizontal
Believe me, I know the advantages of being horizontal. As someone who is always appreciative of the merits of leisure, I can tell you that the first step to the land of leisure usually happens when...
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New News Promos From Richmond, Philly, Dallas, Augusta, Charlotte
I love using testimonials for news promos as we rarely hear from the end user. While these work for me, I’m guessing the voices belong to station personnel. I realize that getting the real people to...
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WTVR Richmond Launches New Image Campaign
Phil Wrobel, marketing director at Tribune’s CBS affil in Richmond, Va., WTVR, is sharing a new image campaign the station’s airing. “The spots have a simple and consistent look to them but seem to...
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African-American News Anchor Gets Sit-Down With KKK
The Ku Klux Klan is actively recruiting in the Richmond, Va., area. In response to seeing flyers in people’s mailboxes, WWBT, the NBC affiliate in Richmond owned by Raycom, is doing a series of...
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What’s New? See Fresh News Promos Here
While Facebook has become an important screen for local TV stations to promote their news, it does have its limitations. Sound, for example. According to an article from Digiday, “as much as 85% of...
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What’s New? 2017 Local TV Promos
Here are some fresh-from-the-edit-room promos from around the country. Have you just finished some new promos you’d like to share, email me at paul@newscheckmedia.com. And you’re always invited to...
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Picture Yourself In Virginia As Digital Content Director
While you weren’t looking Richmond, Va., got cool. Or so says the website for Visit Richmond. I must admit that the site makes a very convincing argument, so much so that when I went to this website...
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WWBT Exposes Fed. Gov’t Contract Scandal
Raycom’s WWBT, its NBC affiliate in Richmond, Va., aired an investigative series that exposed how 125 companies delinquent in paying their taxes are being rewarded with government contracts. The story...
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News Franchises Put WTVR First On Facebook
Social Scorecard this week discovers how a handful of news franchises is used to generate engagement that has put WTVR on top on Facebook in Richmond, Virginia. WTVR, Tribune’s CBS affiliate in...
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Picture Yourself In Richmond As Brand Manager
In researching what it’s like to live in Richmond, Va., I came across this review: Richmond is a city with lots of trees and history. It has the amenities of a big city, great restaurants, lots of...
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WWBT Creates Jazzy Promo For Music Festival
Your station’s got a tent set up with a big screen for one of the biggest music events in your market. And instead of playing some news image promos on the big screen, you want to do something in line...
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WWBT Exposes Fed. Gov’t Contract Scandal
Raycom’s WWBT, its NBC affiliate in Richmond, Va., aired an investigative series that exposed how 125 companies delinquent in paying their taxes are being rewarded with government contracts. The story...
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News Franchises Put WTVR First On Facebook
Social Scorecard this week discovers how a handful of news franchises is used to generate engagement that has put WTVR on top on Facebook in Richmond, Virginia. WTVR, Tribune’s CBS affiliate in...
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Picture Yourself In Richmond As Brand Manager
In researching what it’s like to live in Richmond, Va., I came across this review: Richmond is a city with lots of trees and history. It has the amenities of a big city, great restaurants, lots of...
View ArticleClik here to view.
WWBT Creates Jazzy Promo For Music Festival
Your station’s got a tent set up with a big screen for one of the biggest music events in your market. And instead of playing some news image promos on the big screen, you want to do something in line...
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TV Promos That Cost Zero, 40 Of Them
I’ve never done a column that shared 40 separate videos. Until now. I hope it doesn’t bring down our website. If today’s column takes more time than usual to load, be patient. And you MUST see the...
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TV Marketing Openings For Brand Manager And Producer
WUSA, Tegna’s CBS affiliate in Washington, needs a creative and strategic writer/producer with strong writing, shooting and non-linear editing skills. You’ll need to create compelling, inspiring...
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News And IT Openings In Highly Desired Locations
E. W. Scripps is looking for top-notch news producers in several markets across the country. The top three are KTNV in Las Vegas, WTVF in Nashville and WTKR in Norfolk, Va. If you are a newsroom leader...
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WWBT’s Enchanting Holiday Video
The marketing folks at WWBT, Gray’s NBC affiliate in Richmond, Va., must believe that you go big or go home. EriK Candiani Erik Candiani, WWBT’s creative services director, shared the station’s...
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News Director Opening In Country’s Favorite Mountain Town
WCAV, Lockwood Broadcasting’s CBS affiliate in Charlottesville, Va. (DMA 182), needs a highly motivated news director to lead its talented staff. You’ll manage all aspects of the news department, and...
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