Phil Wrobel, marketing director at Tribune’s CBS affil in Richmond, Va., WTVR, is sharing a new image campaign the station’s airing.
“The spots have a simple and consistent look to them but seem to get edgier as they get going,” he says. “I really like the pacing and how the copy and VO tracks work on these. They seem to really be resonating here as we’re taking a stance to emphasize coverage and marketing around the viewer and at the same time hitting the important coverage drivers. We’ve utilized promotional inventory inside NFL games and hit these spots with high frequency. We’re very proud of how these turned out.”