Believe me, I know the advantages of being horizontal.
As someone who is always appreciative of the merits of leisure, I can tell you that the first step to the land of leisure usually happens when one gets horizontal.
But I learned something new about being horizontal that I didn’t know thanks to Brandon Seier, the marketing director at WWBT, the Raycom-owned NBC affiliate in Richmond.
Viewer-generated video has become commonplace and an exciting feature in local news.
When you think about it, every person with a phone is a potential one-man band reporter/cameraman, able to record extraordinary news events that they happen to be in a position to eyewitness.
Seier sent me a promo his station made that reminds viewers to think horizontal when shooting video for news. I did not know that.
Clever spot that not only encourages user-generated videos but teaches them how to shoot it for use in TV news.