Here are some fresh-from-the-edit-room promos from around the country.
Have you just finished some new promos you’d like to share, email me at paul@newscheckmedia.com. And you’re always invited to call at 817-578-6324 any time for any reason. Free marketing and brainstorm sessions are available.
WWBT, Raycom’s NBC affiliate in Richmond, Va., has a storybook approach to promote its morning news. Great concept and very well produced.
WRTV, the Scripps ABC affiliate in Indianapolis, has a new app. I really like the way this spot features the phone and app into each scene and the animated graphics that demonstrate the capabilities of the app are well-done.
This morning weather promo from WFTV, Cox’s ABC affiliate in Orlando, Fla., relies on the testimony of people whose livelihood is dependent on nice weather.
A lot of TV stations across the country have been dropping this four-letter word in their newscasts. So WFMY, Tegna’s CBS affiliate in Greensboro, N.C., decided to create a promo that feature this somewhat-rare-for-Greensboro weather phenomena.
Seems like we see these stories far too often — a policeman killed in the line of duty. But these brave men and women are more than public servants. Here’s a simple but touching spot from Cox’s WFTV, Orlando’s ABC affiliate, featuring a tribute to Master Sgt. Debra Clayton, a 17-year veteran, who was killed confronting a wanted criminal.