I love using testimonials for news promos as we rarely hear from the end user.
While these work for me, I’m guessing the voices belong to station personnel.
I realize that getting the real people to do these on-camera would have taken more time and work, and signed talent release forms, but I would have preferred to see their full names and home towns.
This spot from WWBT, Raycom’s NBC affiliate in Richmond, Va., underscores the fact that one of the most important services TV stations provide is when there is severe weather.
For some around the nation, it’s already happened. For others, it soon will. I remember a time when schools never started back after summer vacation until after Labor Day. There ought to be a law about that. In any case, it’s time for the kiddies to go back to school. And if parents are freaked out about that in Charlotte, N.C., don’t worry, WSOC, Cox’s ABC affiliate, has an app for that.
News can be depressing. So who wants to start their day watching a local newscast that bums you out? At Gray Television’s WRDW, the CBS affiliate in Augusta, Ga., they’re working on that.
Lots of TV stations have choppers, but I’m betting only one has a balloon. And it parks it at the zoo. Here’s a high-energy spot from WPVI, the ABC-Owned station in Philadelphia.
And here is a straight-ahead, announcer-driven, hard news promo campaign from KTVT, the CBS O&O in Dallas, with really good visuals.
Got some new creative you want to share? Let me know.